If you’ve got it, haunt it this Halloween!

Spooky season has well and truly arrived in Liverpool and here at the Pink Media office, we’ve been getting into the Halloween spirit by sharing our scariest ghost stories and best jack-o-lantern carving tips.

Every year in Liverpool, Halloween seems to get bigger and bigger, and this year is no different with so many events taking places for both mini monsters and big kids at heart. Take a look at some of the frightfully fun offerings from our clients across the city…

 

Dutch Flower Shop

Dutch Flower Shop is set to give its customers a real ‘treat’ this Halloween in the form of a range of imaginative festive decorations.

As part of its autumnal offering, the famous florist will be stocking a range of seasonal wreaths, ideal to give front doors and interiors alike a frighteningly fun update for trick or treaters to enjoy.

Just in time for Halloween, Dutch Flower Shop will also be transforming its already hugely popular autumnal floral door arrangement at 60 Hope Street into a scarily spooky masterpiece. The makeover will be taking place a few days before Halloween and as with Dutch Flower Shop’s previous creations at the esteemed eatery, it is a spectacle not to be missed – or photographed!

Dutch Flower Shop’s autumnal wreaths are available to buy now at its Woolton Road store for £35.

For more information, visit www.dutchflowershop.co.uk

 

Leasowe Castle

There’ll be no tricks this year but plenty of treats will be served at Leasowe Castle as it celebrates the spookiest night of the year with a devilishly delicious ‘Witches Brew’ cocktail.

The ghoulishly green concoction comprises Mahiki Coconut Rum, Midori Melon Liquor, Sweet and Sour Mix and Apple Juice – the perfect treat for grown-up Halloween fans that are still big kids at heart.

The exclusive ‘Witches Brew’ cocktail will be available at Leasowe Castle’s in-house Wreckers Bar from Monday October 30 until Saturday November 3 and is priced at £4.

For more information, visit www.leasowecastle.com

 

 Delifonseca

Delifonseca is conjuring up a selection of devilishly delicious dishes just in time to celebrate Halloween.

The Dockside eatery will be serving up a real ’treat’ in the form of Martin Cooper’s famous Wedge of Stuffed Pumpkin, filled with Mushrooms, Chestnuts, Lentils, Rice & Herbs served with Maple Roast Parsnips and what’s more, it’s vegan friendly.

A frightfully delicious cauldron of Diabo ‘Devil’s Stew’ will also be stewing for Halloween – This traditional Macao dish includes succulent meats including Salt Beef, Duck Legs, Pork and Smoked Ham and combined with Pickled Chinese Shallots and Spices for a dish that packs a punch.

To really get in to the Halloween spirit, the Deli will also be selling Pumpkin Pie on its cake counter and at £2.50 it’s perfect to grab on the go.

Proprietor of Delifonseca Candice Fonseca said: “Carving out spooky Jack-o’-lanterns this time of year is all part of the Halloween fun but let’s not forget that Pumpkin also makes a delicious ingredient in food. It can be used in a multitude of ways whether it’s in a soup, a pie or even stuffed so we encourage people to get creative in the kitchen and come up with a spooky dish of their own!”

Delifonseca’s Wedge of Stuffed Pumpkin will be available at various points throughout the season and is priced at £12.95.

For more information visit www.delifonseca.co.uk

 

 

Trattoria 51

Once again, Trattoria 51 is getting into the Halloween spirit by offering up a spooky concoction in the form it’s ‘Zombie 51’ cocktail.

This frightfully delicious cocktail features Midori Liquor, Malibu, Pineapple Juice, Grenadine, Milk and a topping of squirty cream – the perfect treat for all the grown-up Halloween fans.

‘Zombie 51’ is now on the Italian restaurant’s cocktail menu in both its Liverpool and Southport restaurants and is priced at £6.95.

For more information, visit www.trattoria51.com

 

The Dental Café

The Dental Cafe is encouraging kids to swap sugar for sparkling teeth in a bid to keep little fangs healthy this Halloween.

Liverpool’s first drop-in dentistry boutique is inviting little ones to pay a visit, where they will be able to trade in Halloween sweets for a tube of toothpaste.

To really get into the spirit, The Dental Cafe will be undergoing a ghoulish makeover as it transforms into a Halloween Spooktacular. And not forgetting about the big kids, adults can ditch old ‘tricks’ and ‘treat’ themselves to one of the hugely popular teeth cleaning treatments on offer.

Prices start from £38 for the Short Scale and Polish.

For more information, visit www.thedentalcafe.co.uk

 

The Brink

The Brink will be going all out for Halloween this year when the venue hosts its Halloween and Bonfire Night Extravaganza on Friday, November 2.

Perfect for all the family, there will be plenty of frightfully fun entertainment on offer for both little monsters and big kids alike with ghoulish party games including Mummy Wrapping, Apple Bobbing, Face Painting, and a Halloween Disco.

A fancy-dress competition will also be running on the night, with prizes and goodie bags for all followed by a fantastic fireworks display to end the night in style.

Children’s entry is £3 when accompanied by a non-paying adult. For more information, visit The Brink’s Facebook page on www.facebook.com/events/246807349326135/

 

Instagram for Business: Part One

1. Creating a compelling Instagram profile

If you follow us on social media, you will have spotted that we’ve been doing a lot of work with Knowsley Chamber, and more recently hosted our very own Instagram Masterclass at The Village Hotel, Knowsley. It was a great turn out with plenty of local businesses across a range of industries, and following feedback from our attendees, we decided to share some of the top tips from the day right here on the Pink Media blog.

We know that there’s far more to Instagram than editing and sharing photos and videos with friends and family. As one of the most popular social media sites, it has over 1 billion users, with a staggering 95 million posts shared per day. Statistics show that 80% of all users follow at least one business on Instagram and 60% of users find new products online, so it goes without saying that Instagram has become an essential business tool in its own right. But, with 25 million business profiles online, how do you make sure your brand stands out from the crowd?

Over the coming weeks, we’ll be sharing with you our ‘Six Steps to Instagram Success’ and exploring topics such as building your presence, making the most of Instagram stories and analysing date for future campaign success. Keep your eyes peeled!

 

This week, we’re looking at how to create a business profile on Instagram that works for you…

First things first – setting up your account. To simply set up your account, download the ‘Instagram’ app to your smartphone and follow the instructions to create your profile.

To create an Instagram for Business account, you’ll also need a Facebook page to connect it to. To create this, once your account on Instagram is set up, head to ‘Settings’ on the app and click ‘Switch to Business Account’. Done!

An Instagram business profile differs from a regular profile – its built in business tools allow you to see key statistics on how your profile and posts are preforming, how your followers engage with your content and where changes need to be made to optimise success.

 

So now it’s out there in cyberspace, let’s break that profile down…

First, you’ll need to choose a profile picture that will allow users to instantly recognise your posts when scrolling through their feed or searching for your profile. Using your business logo is ideal as it will allow you to stay consistent across all your social channels and is something your customers will already be familiar with.

Directly underneath your profile picture, you’ll see your business category, which you’re asked to chose during the set-up process. When users search for a similar business to yours, your profile is more likely to show up in search results, so make sure this is correct.

Next is your bio. An informative bio is essential for letting visitors to your profile know exactly what your business is and the products/services you offer. As well as choosing the key words that best summarise your business, you can also add details of any special offers, and fun emojis to show off your business’ personality too. There’s a slight catch though – you only have 150 characters to get your message across meaning you need to be as clear and concise as possible.

In the settings, you’re able to add your business’ website and address which will automatically show up on your profile so there’s no need to waste any of those precious 150 characters on these. The best bios will also contain some relevant hashtags, which gives your profile a better chance of showing up in search results.

Adding your contact details and address will also add ‘call’, ‘email’ and ‘directions’ buttons underneath your bio. These allow users to easily click though and contact you directly. Users are less likely to get in touch if they have to open a different app to visit your website or send you an email.

The final important feature of a business profile is the story highlights. Currently you can have unlimited highlights, so there’s plenty of room to play around with them. You might want to have a highlight for each of the different products your business offers, e.g. if you’re a restaurant, separate highlights for food, drink, customer pictures, reviews, etc. Unlike normal stories which only stay on your profile for 24 hours, highlights remain on your profile indefinitely. You’re also able to choose the story highlight covers. Doing so further allows you to show your business’ personality and add uniformity to your profile.

 

Next time, we’ll be looking at compiling the right imagery for your profile and making sure your grid is as aesthetically appealing as possible. If you have any questions about Instagram for business or what to know more about the services Pink Media are able to offer to assist you with social media, get in touch with us on 0151 909 2231. See you next week!

‘Suite’ success at the Merseyside Independent Business Awards

Last night, Pink Media, along with some top names from the region’s independent business community, attended the Titanic Hotel for the this year’s Merseyside Independent Business Awards. As one of the highlights of the Liverpool calendar, the MIB Awards shine a spotlight on the best of independent businesses throughout Merseyside and the integral role they play within the local economy.

With categories ranging from ‘Best Place to Stay’ to ‘Culture & Tourism Business of the Year’ and everything in between, there was lots of variety throughout the evening and it was great to mingle with some our favourite businesses and new faces alike.

This year, the MIB Awards welcomed more entries than ever before so we were pretty excited that a number of our clients were up for awards themselves including Leasowe Castle, Suites Hotel & Spa, Delifonseca, Otterspool Adventure Centre, The Brink, Silk Rd, Carringtons Catering and Maxweb – we’re so proud of them all!

When it came down to announcing the winners, it was clear our very own Suites Hotel & Spa were in for a successful evening. The venue, headed by Managing Director Lyndsay Stanistreet-Tyer, scooped up not one…, not two… but THREE awards and we could not be more delighted for them. The hotel’s first win came in the ‘Employer of the Year’ category, where the family-ran business was praised for its ethos, approach to employee development and commitment to gender equality.

Later in the night, Suites Hotel & Spa was also named ‘Best Place to Stay’ with judges commenting on how close a call the category was, thanks to the plethora of amazing accommodation options throughout the Merseyside region.

And then, just when you thought the night couldn’t get any better for our favourite Knowsley hotel, the judges announced the biggest award of the night – ‘Merseyside Independent Business of the Year’ 2018, and guess who took to the stage?! In their comments, the judges highlighted Suites Hotel & Spa’s embracing of its rich history whilst still looking to the future, the innovation displayed by the owners, and the fact that the hotel doesn’t rest on its laurels – we couldn’t agree more! A huge congratulations to the whole team on the trio of wins.

Other highlights of the night included a fantastic performance by local Merseyside band Ukebox, who had guests up on the dance floor before the awards had even begun and a rather delicious apple crumble cheesecake dessert, which went down a treat with our sweet-toothed team!

It truly was a fantastic evening and we want to offer a huge congratulations to all the amazing winners and shortlists, and a thank you to the MIB organisers Morecrofts Solicitors and the Titanic Hotel for putting on yet another great night.

From the four of us, one of our biggest ‘thank yous’ goes to Steven and Cheryl Cosgrove of Otterspool Adventure Centre, who very kindly invited us along to the awards – we had a fabulous night of catching up over a glass of fizz (or two!)

We can’t wait to do it all again next year!

Giant footsteps are coming to Liverpool…!

It’s a very exciting weekend for Liverpool as from Thursday 4th to Sunday 7th October, the Giants Spectacular will be taking over the city once again. Brought to life by Royal de Luxe, this year’s story is entitled Liverpool’s Dream and will be the final instalment of the Giants Spectacular saga. Liverpool’s Dream will see The Giant washed up from a shipwreck on the shores of the Wirral and the Little Boy Giant’s adventures through the city whilst he tries to find him.

Hundreds of thousands are expected to visit Liverpool over the weekend and venues across the city are rolling out the red carpets to welcome The Giants and visitors alike. We take a look at some of the best goings on from our clients across the city…

Delifonseca

Delifonseca is set to welcome the return of the Giants with an all-day dockside celebration.

With the Giants set to make their way along the waterfront and down Sefton Street between 10.15am and 4.00pm on Sunday October 7, the restaurant will be opening an hour earlier to kick-off the merriments. With service starting at 8am, guests can indulge in a proper, hearty breakfast to set them up for the day’s activities.

Bystanders can enjoy Delifonseca’s outside BBQ, exclusive for the Giants Spectacular, which will be serving Hot Chorizo and Halloumi Sandwiches alongside Hot Mulled Cider and Mulled Apple Juice.

With a number of road closures throughout Liverpool this weekend, Delifonseca is the ideal place to cycle to whilst the Northern Line at Brunswick Station will remain open and is just a two-minute stroll from the restaurant.

Throughout the weekend, Delifonseca will be open as usual serving a range of dishes from its Blackboard Menu.

For more information visit www.delifonseca.co.uk

 

The Brink

The Brink will be giving The Giants a proper Liverpool welcome as they make their way down Duke Street this Friday.

The dry bar and café, owned by national charity Action on Addiction, will be serving up Giant Scouse Pie with Chips and Green Beans for £6.95 for local residents and tourists alike.

The Giants will be passing close to The Brink between 4.15pm and 7.15pm as they make their way from Princes Park to Queen’s Wharf for their evening sleep.

As well as Giant Scouse Pie and Chips, The Brink will be serving its regular menu, featuring paninis, burgers, and meals for the little ones from their Kids’ Menu.

For more information visit www.thebrinkliverpool.com

 

Silk Rd

Silk Rd are preparing to celebrate the return of The Giants for final time in Liverpool this weekend.

The upper story restaurant located in Beetham Plaza will be offering prime viewing opportunities on both the Saturday and Sunday as multiple Giants, including the mischievous giant dog Xolo, pass along The Strand.

Spectators can enjoy delicious tapas and small plates whilst the Giants pass by or warm themselves up after watching them down on street level.

The venue will be serving 3 for 2 on tapas until 6pm all weekend from Thursday to Saturday alongside a variety of drinks deals. Kid’s meals are priced at £5, making Silk Rd the perfect spot to enjoy the Giant Spectacular with family and friends.

The Giants will be leaving Liverpool for the final time along The Strand from 10.15am on the Sunday morning.

For more information visit www.silkrd.co.uk

 

Trattoria 51

To help wish the visiting Giants a proper farewell, Trattoria 51 will be opening its Liverpool restaurant this Sunday exclusively between 11am and 7pm.

The Giants will be departing Liverpool for the final time, making their way along The Strand towards Stanley Street between 10:15am to 12pm.

Spectators can then make their way to Trattoria 51 on Old Hall Street to warm up and enjoy its A La Carte menu which includes dishes such as authentic Italian pizzas with a variety of toppings and home-made pasta to name a few.

The Prosecco and Fizz bar will also be serving up classics like the Kir Royal and Aperol Spritz for those looking to celebrate the occasion.

For more information visit www.trattoria51.com

 

Tiger Rock Hawker

Tiger Rock Hawker is set to be right in the heart of the action this weekend as the Giants make their way through Liverpool.

Multiple Giants, including the new Little Boy Giant, will be in and around the city close to Tiger Rock Hawker’s central location as they make their way through Castle Street, Dale Street and Victoria Street all day on Saturday October 6 between 10am and 5:45pm.

Spectators can work up an appetite following the Giants through Liverpool’s streets before heading to Tiger Rock Hawker on North John Street to enjoy some delicious, fresh East Asian cooking.

A range of dishes will be available from the restaurant’s regular menu including Suis Mais, Chilli Ribs, Thai Beef Salads, Green Curry, Char Sui Rice and Pad Thai to name just a few.

For more information visit www.tigerrockhawkerliverpool.uk