Relaunching your business post COVID-19

The last three months have turned the UK economy upside down.

From those in leisure and hospitality to e-commerce and B2B firms, almost every company has been impacted in some way.

In among the challenges and the hardships that businesses have come up against, we’ve also seen some inspiring stories of leaders and their teams rallying together to make the most of new opportunities and in some instances, introduce completely new and exciting services.

From cocktail deliveries, to virtual dental consultations, some of these ideas may even be here to stay. With so many business owners using this time to rethink their overall strategy, ask yourself, are you prepared to relaunch your brand and your new ideas as we start to ease out of lockdown?

At Pink Media, we’ve helped businessowners across all sectors launch innovative PR and social media campaigns, having worked on everything from website makeovers, to venue openings and complete rebrands, so we know how important it is to stand out from the crowd, especially in today’s climate.

We’ve rounded up some of the things that you will need to consider when relaunching your business in the coming weeks.

Social Media Presence

With social media continuing to be one of world’s most effective marketing tools, accelerating as a result of this ‘digital revolution’ brought on by the pandemic, now is not the time to rest of your laurels. When it comes to social media and strategy, you need to be at the top of your game.

From eye catching graphics and product photography, to live Q&As and video content, your feeds should be a window into your brand. Visuals aside, it’s important to consider engagement whether that’s through polls, questions, or direct audience interaction.

We appreciate that it’s not as easy as it looks and that’s where we can help.

Many business owners and their teams are too busy fulfilling their roles on the ground to dedicate much needed time to social media, but more enquiries and bookings are coming through these channels than ever before. That’s not something that you want to miss.

Influencer Relationships

How can influencers help you to gain exposure for your brand? On Instagram alone, users ‘like’ an incredible 4.2 billion posts every day and by utilising bloggers as part of your marketing strategy you can gain direct access to thousands of followers. That’s why we developed our very own Blogger Network in 2017 (www.thebloggernetwork.co.uk).

With social media marketing gaining popularity with brands, sometimes in favour of traditional methods, it is also a cost-effective way to help boost your following and at the same time generate authentic, user driven content that you can then share on your own channels.

We work with a national database of bloggers with an impressive combined following and have delivered campaigns including product reviews, events, and experiences.

Branding

When is the last time that you updated your brand? If your offering has changed since lockdown began, this might be the catalyst for further innovation across all areas of your business. If your business strategy has had a makeover, then maybe it’s time for your brand to undergo a transformation of its own.

A brand is much more than just an image associated with your company – it should represent what you stand for and should provide an insight into the services that you offer. Although changing your branding too frequently can negatively affect customers’ association with it, it’s very typical to see businesses change things up after a momentous event within the firm.

That could include a change of ownership or in this case, the addition of new services following a complete internal overhaul.

Website Content

Does your website clearly communicate your new brand offering? If it’s not been updated in a few years, the chances are that it doesn’t. Good web copy needs to excite and engage your audience in a matter of seconds and should clearly communicate your key services.

If your customer can’t find what they’re looking for within 20 seconds of landing on your site, then they’re likely to leave and go to a competitor instead.

Effective web copy should combine all of these elements with effective SEO to help your business become more accessible via search engines and regular maintenance and updates will ensure that your content moves with your services.

PR

How can you get your new business ideas in front of a wider audience? A press campaign is a great way to gain exposure and get your products or your services in the eyeline of new customers, whether that’s locally, regionally, or nationally.

On-brand media releases will perfectly capture the tone of your business and convey your offering in a way that’s intriguing and news-worthy to get people as excited about your new business plans as you are.

Having your story featured in newspapers, magazine and on radio can help to increase your brand influence and position you as a leader in your field, ahead of everyone else.

All you need to know about working from home

It seems almost every post on our social feeds at the moment includes some mention of working from home.

A few weeks ago, the Pink Media team uprooted from our office in the Baltic Triangle and set up in our homes instead. In light of current government guidelines, many of us have found ourselves in this very same situation and whilst around only 30% of the UK’s workforce experienced remote working from home last year, that’s now a very different story.

Many of us are new to the concept and it can be tricky to adapt to your new home office. We’ve compiled some top tips to help make your working day that much more productive and help to ease some of the anxieties about working in isolation.

Some research would actually suggest that working from home improves your productivity as it allows you to really get stuck into projects without those typical office distractions. Be sure to structure your day and write a daily project list to hold yourself accountable for the work that needs to be done and communicate that with your colleagues daily, so you know exactly what is going on across the team.

Your home office set up is important and although it’s not always possible to assign a separate room for working, use what you do have to create a comfortable space. Whether it’s your kitchen table or your dressing table, during the working day, try to eliminate all of your usual clutter or anything that could offer a distraction and create a designated space that will lift your mood and encourage creativity. Having a source of natural light is always a bonus alongside some uplifting and inspiring items such as stationary, indoor plants or even your favourite mug or water bottle. Every evening clear your work space ready for the day ahead.

It’s easy to stay in your loungewear when you’re working from home, but try and get yourself ready for the day as if you were heading into the office. One of the biggest concerns that home workers face is the lack of boundaries between office hours and leisure time so it’s important to replicate as much of your regular routine as possible. That way, when 5pm comes around, you can relax and officially mark the end of the day.

On the topic of maintaining structure within your schedule, aim to wake up at the same time every morning and take your breaks as you would do during a typical working day. It’s easy to become consumed by your workload or answer emails over your lunch break but use that time to step outside for a walk or enjoy a meal that will fuel your creativity for the afternoon ahead.

Communication is key at this time. One of the main struggles that researchers have highlighted when studying those working from home is that mental health and wellbeing can be affected, and feelings of loneliness, isolation and stress can set in. There are a number of ways to make sure you still feel connected to your colleagues and your clients.

We are advocates of using tools such as WhatsApp, Zoom, Microsoft Team and Slack to check in with each other multiple times a day. Rather than a phone call, make it a video call and retain that personal face-to-face interaction as much as possible. In this digital world, we have all of the software available to us to make communication seamless.

The New Normal

The COVID-19 pandemic has affected every single one of us as we’ve quickly had to adjust to our new normal.

For the Pink Media team, we all began working remotely from mid-March (before the lockdown was officially announced by the Prime Minister) and we had to instantly adjust our working styles and find our best practises ahead of a prolonged period of working from home.

As an agency, we have always worked collaboratively across all of our clients and within the office, with individual members of the team working on various elements of our PR & marketing campaigns, hosting a weekly Monday morning ‘mega meeting’ alongside daily catch ups.

Fortunately, technology has allowed us to continue to do those things almost seamlessly from home through apps such as WhatsApp, Zoom, Skype and FaceTime. Each morning since working away from the office, we’ve checked in with each other via video call to discuss daily deadlines, client information and any other business – not only does doing so allow us to create a virtual office environment (and bring with it some ‘normality’), it also keeps us socially connected in a world where social distancing is in place.

From a client perspective, we’ve been working closely with a number of businesses across a range of sectors and have learned that no matter what the individual niche or industry, every employer and employee has had their day-to-day lives turned around in some way or another, and we’ve adapted our service offering to change and evolve with them.

For example, Delifonseca – our longest standing client – was forced to close their restaurant following government guidelines and were left wondering what their business could do to survive. The next day, we were on site (pre lockdown) to work on the production of a social media video campaign to promote their change to business – the food hall and deli was to begin to offer no-contact delivery and collections to suit the changing lifestyles of their customers. The videos went live that very evening and resulted in immediate social media engagement, reaching over 15,000 people locally, and Delifonseca saw a spike in orders that’s kept the business continually thriving in these unprecedented times.

We’ve also had plenty of enquiries from business owners who aren’t sure about best practises when it comes to marketing. Some have closed their business for the foreseeable, some are working at a reduced capacity and some remotely from their homes. Although our answers for each are different, the overarching advice we have continued to give our clients is to keep lines of communications as open as possible.

Now, more than ever, your potential customers are looking to communicate in the only way they can – digitally – which is why this is a great time to optimise your social media and digital marketing presence rather than to step back from it.

What’s more, by changing or adapting your services, you’re opening up the potential for a whole new demographic of customers who could remain advocates of your brand long after the pandemic is over.

This week, we’ll be blogging all about how to market your business when your customers are on lockdown, plus our top tips for working from home.

Stay tuned – and stay safe!

Naughty or Nice with Suites Hotel & Spa

Naughty or Nice with Suites Hotel & Spa

Earlier this year, our client Suites Hotel & Spa launched its online treatment booking system, allowing spa seekers the opportunity to browse and book treatments online for either themselves or as a gift at the click of a button.
With Christmas just around the corner, The Spa @ Suites Hotel was keen to raise awareness of its winter packages and online booking system with a little help from The Blogger Network.

Christmas Crackers
For this campaign, we knew that we wanted to do something a little different and together with Suites Spa, we devised a campaign focused on personalised Christmas crackers to send out to a number of our bloggers containing luxury Elemis gifts as a nod to the spa’s treatment list.
To create the crackers, we sourced personalised name stickers, cracker kits and ribbons in Suites Hotel & Spa’s signature colours and designed special vouchers for a complimentary ‘Spa-rkle’ package for two.
With the Christmas playlist on loud, we got to work assembling the crackers before sending them out special delivery.

WhatsApp Image 2019-11-19 at 11.57.58

 

Naughty or Nice
After receiving their special Christmas present, our bloggers asked their social followers via Instagram story polls and feed posts if they should be ‘naughty’ and keep the voucher and goodies for themselves, or ‘nice’ and gift them to a friend. Hopefully their followers were kind when casting their votes!
From IGTVs to posts and story polls, it was great seeing the crackers themselves and the Suites Hotel & Spa brand take over our Instagram feeds. As always, our bloggers did a fantastic job creating their festive content and we loved seeing how creative each and every recipient got with their crackers.

Time to Spa-rkle!
With the results of the polls in, and several of our bloggers deciding to be naughty, it was time to get them booked in for a spot of pre-Christmas pampering at the award-winning Spa @ Suites Hotel. Whilst there, our bloggers shared their relaxing experience with their followers on Instagram, which included an Illuminating Facial, a Destress Back Massage, Festive Afternoon Tea, a £5 gift voucher and complimentary use of robe, towel and flipflops.

View this post on Instagram

me and @michaeljbrady were lucky enough to be gifted a spa day 🧖🏽‍♀️ (plus you guys voted that I keep it myself- so thank you 🥰) >>>>swipe to see vid👏🏼 . It's Time to Sparkle – Festive Spa Day – £79pp. Illuminating Facial De-stress Back Massage Festive Afternoon Tea Full use of spa & leisure facilities Complimentary use of robe, towel & flip flops £5 Voucher to use in The Spa Shop . It’s was the most relaxing magical day, all the staff were so lovely and so helpful – big thank you to Lois who did my treatments she did such a fantastic job and made me feel comfortable. The faculties are outstanding me and Michael are 100% going to pay to go back. It’s was such a special day! Just what we needed before the stress of Christmas. I can’t recommend enough. Thank you @suitesspa @pinkmedialtd #gifted #spaday #plussizespa #liverpoolspa #liverpoolblogger #liverpoolbloggers #livblogsquad #livblogger

A post shared by Sophie Leah Morgan-Brady (@sophie.got.curves) on

The Spa @ Suites Hotel’s packages and gift vouchers are now available to book online through its new online booking system. Gift vouchers can be emailed or print off at home, making them the perfect Christmas gift, especially if you’ve left it to the last minute!
To find out more, visit https://www.suiteshotelgroup.com/

 

A warm welcome for our newest recruit, Becca

Today, our newest recruit Becca is taking over the Pink Media blog to introduce herself in her own words and share some insights about her first month at Pink Media HQ…

Sharing is caring, so what better way to introduce myself than through a blog about my first month with the Pink Media team alongside a brief summary of my background? My name’s Becca and I’m the newest recruit here, taking on the role of Content Creator, which will mean supporting the Pink Media team across social media, PR and marketing activities.

I’m a journalism graduate who has come to Pink Media following five and a half years as part of Skiddle’s content team – covering some of the UK’s leading music events and helping aid the sale of tickets through exciting written, video and social content.

Throughout my time at Skiddle, I took a keen interest in developing the brand itself – from creating the business’ mission statement to working on strategies for content and social media which would help establish a clear brand voice. The opportunity to work with multiple clients to develop their brand is one of the main reasons working for Pink Media appealed to me as my next step.

So, now all that’s out of the way, let me recap on my first month at Pink Media. It was an eventful one to say the least, primarily packing in creating a plethora of social media content, meeting a handful of lovely clients and attending not just one, but two awards ceremonies.

The first of which was the Merseyside Independent Business Awards, an annual event designed to celebrate independent businesses, their owners and those who support them, and the Pink Media team was out in force at the Titanic Hotel with fingers crossed for a win, and to our delight, our Direcror Nicola was deservedly named as the winner of the coveted Business Person of the Year title.

The second ceremony was hosted by The Women’s Organisation at Oh Me Oh My, where Pink Media scooped up the PR & Marketing Agency of the Year. It was inspiring to be surrounded by so many influential, enterprising women from the area, and you can read more about the two wins here.

Wo

The month also consisted of a number introductions and client meetings. We had a great catch up with Hosted By National Museums Liverpool talking all things PR, and I’ve been on site with clients Carringtons Catering to take some photographs and videos for their social media account.

Finally, tackling some Halloween themed content rounded up an unforgettable first week at an (award winning!) business.

 

About Becca:

Content Creator Becca Frankland is our newest recruit, assisting with social media, PR and marketing activities within Pink Media, with a focus on creating interesting and forward-thinking content and opportunities through written, press and social media mediums.

With a successful background in journalism and social media, working for over five years for the UK’s leading what’s on guide Skiddle, Becca is familiar with how to create content which makes a business standout and encourages customers to engage.

With a passion for brand development, she is aware of how to convey key messages and executes it with an eye for detail. By regularly monitoring clients’ social media accounts and creating on-brand materials, Becca is able to support and improve platforms in line with strategic and growth targets.