The last three months have turned the UK economy upside down.
From those in leisure and hospitality to e-commerce and B2B firms, almost every company has been impacted in some way.
In among the challenges and the hardships that businesses have come up against, we’ve also seen some inspiring stories of leaders and their teams rallying together to make the most of new opportunities and in some instances, introduce completely new and exciting services.
From cocktail deliveries, to virtual dental consultations, some of these ideas may even be here to stay. With so many business owners using this time to rethink their overall strategy, ask yourself, are you prepared to relaunch your brand and your new ideas as we start to ease out of lockdown?
At Pink Media, we’ve helped businessowners across all sectors launch innovative PR and social media campaigns, having worked on everything from website makeovers, to venue openings and complete rebrands, so we know how important it is to stand out from the crowd, especially in today’s climate.
We’ve rounded up some of the things that you will need to consider when relaunching your business in the coming weeks.
Social Media Presence
With social media continuing to be one of world’s most effective marketing tools, accelerating as a result of this ‘digital revolution’ brought on by the pandemic, now is not the time to rest of your laurels. When it comes to social media and strategy, you need to be at the top of your game.
From eye catching graphics and product photography, to live Q&As and video content, your feeds should be a window into your brand. Visuals aside, it’s important to consider engagement whether that’s through polls, questions, or direct audience interaction.
We appreciate that it’s not as easy as it looks and that’s where we can help.
Many business owners and their teams are too busy fulfilling their roles on the ground to dedicate much needed time to social media, but more enquiries and bookings are coming through these channels than ever before. That’s not something that you want to miss.
How can influencers help you to gain exposure for your brand? On Instagram alone, users ‘like’ an incredible 4.2 billion posts every day and by utilising bloggers as part of your marketing strategy you can gain direct access to thousands of followers. That’s why we developed our very own Blogger Network in 2017 (www.thebloggernetwork.co.uk).
With social media marketing gaining popularity with brands, sometimes in favour of traditional methods, it is also a cost-effective way to help boost your following and at the same time generate authentic, user driven content that you can then share on your own channels.
We work with a national database of bloggers with an impressive combined following and have delivered campaigns including product reviews, events, and experiences.
When is the last time that you updated your brand? If your offering has changed since lockdown began, this might be the catalyst for further innovation across all areas of your business. If your business strategy has had a makeover, then maybe it’s time for your brand to undergo a transformation of its own.
A brand is much more than just an image associated with your company – it should represent what you stand for and should provide an insight into the services that you offer. Although changing your branding too frequently can negatively affect customers’ association with it, it’s very typical to see businesses change things up after a momentous event within the firm.
That could include a change of ownership or in this case, the addition of new services following a complete internal overhaul.
Does your website clearly communicate your new brand offering? If it’s not been updated in a few years, the chances are that it doesn’t. Good web copy needs to excite and engage your audience in a matter of seconds and should clearly communicate your key services.
If your customer can’t find what they’re looking for within 20 seconds of landing on your site, then they’re likely to leave and go to a competitor instead.
Effective web copy should combine all of these elements with effective SEO to help your business become more accessible via search engines and regular maintenance and updates will ensure that your content moves with your services.
How can you get your new business ideas in front of a wider audience? A press campaign is a great way to gain exposure and get your products or your services in the eyeline of new customers, whether that’s locally, regionally, or nationally.
On-brand media releases will perfectly capture the tone of your business and convey your offering in a way that’s intriguing and news-worthy to get people as excited about your new business plans as you are.
Having your story featured in newspapers, magazine and on radio can help to increase your brand influence and position you as a leader in your field, ahead of everyone else.