2. Compiling the right imagery
Welcome back to our Instagram for Business Masterclass Series! Last week, we discussed the different features of a business Instagram profile and in case you missed it, or need a little reminder, you can check it out here: www.pinkmedia.co.uk/instagram-for-business-part-one
This week, we’re going to be discussing how to choose the right imagery for your business profile. Obviously, Instagram is a visual platform. The most successful businesses understand that the images they share are essential when it comes to building their success, so if you have good-looking products, Instagram really is a no brainer.
Unfortunately, it’s not just as simple as uploading a nice image – although wouldn’t that be great! You need to consider the message you want to send with each post, how it’ll fit in with your brand and the rest of your grid, and if each post will be recognised as being from your brand when your followers are scrolling through their feed. It might sound confusing but don’t worry, we’re going to break it all down for you…
What works for you and your business?
First things first, you need to think about the type of posts that you want to share on your feed. Pick a few things that best represent your business and brand, ideally no more than five, and stick to them. For example, if your business is an Italian restaurant, you might choose to post images of food, drinks, the interior of the restaurant, diners and guest reviews. It would certainly confuse your followers if you started posting completely off brand and may even result in a few unfollows! Another thing to consider is the use of graphics when posting things like guest reviews, as studies have shown that Instagram users are more likely to engage with a post that contains an eye-catching graphic.
It’s all in the theme…
Next is choosing a theme. Choosing an Instagram theme is so important as it allows you to create visual consistency across your feed and if your Instagram profile grid looks good, new visitors are more likely to follow – simple as that. Aspects of a theme include taking photos from the same angles, featuring the same colours in your images, applying the same filters when it comes to editing and the order you post your images in. There are so many themes out there to choose – black and white, minimalism, bold and colourful – and it can be hard to choose the right one for you. Our advice is to take some time to browse Instagram and get inspired before you decide.
Do I need to use a filter?
With your theme decided on, it’s time to edit your images. Using the pre-loaded filters on Instagram just won’t cut it in 2018 but don’t worry, you don’t need to be a Photoshop pro to ensure your images are aesthetically pleasing. There are plenty of user-friendly apps you can download to your phone to edit all your images in. On a number of apps, you can even save the combination of filters you use and apply them to new photos with one simple click. Using the same set of filters on all your Instagram posts will ensure they look and flow better on your grid.
Consistency is key
Once you’ve chosen your theme and filters, it’s important to stay consistent. We’re all guilty of mindlessly scrolling through Instagram and statistics show that on average we spend less than a second looking at a post before scrolling to the next one. Continuously posting the same style of images means that users will be able to instantly recognise and associate them with your brand and increase the chance of engagement with them.
Planning in advance
As mentioned earlier, it’s essential to have an idea of the type of images you want to post on Instagram, but it is also important to think about the order in which you post them too. This is a great opportunity to show the creativity of your brand and create a feed that looks highly stylised and flows from one post to the next. Not only is it visually pleasing for your followers, it allows you to show off all the aspects of your business without focusing too heavily on just one.
Next time, we’ll be looking at the dos and don’ts of growing your Instagram presence including things like running competitions and building engagement. If you have any questions about Instagram for business or want to know more about the services Pink Media can offer to assist you with social media, get in touch with us on 0151 909 2231. See you next week!