Instagram for Business: Part One

1. Creating a compelling Instagram profile

If you follow us on social media, you will have spotted that we’ve been doing a lot of work with Knowsley Chamber, and more recently hosted our very own Instagram Masterclass at The Village Hotel, Knowsley. It was a great turn out with plenty of local businesses across a range of industries, and following feedback from our attendees, we decided to share some of the top tips from the day right here on the Pink Media blog.

We know that there’s far more to Instagram than editing and sharing photos and videos with friends and family. As one of the most popular social media sites, it has over 1 billion users, with a staggering 95 million posts shared per day. Statistics show that 80% of all users follow at least one business on Instagram and 60% of users find new products online, so it goes without saying that Instagram has become an essential business tool in its own right. But, with 25 million business profiles online, how do you make sure your brand stands out from the crowd?

Over the coming weeks, we’ll be sharing with you our ‘Six Steps to Instagram Success’ and exploring topics such as building your presence, making the most of Instagram stories and analysing date for future campaign success. Keep your eyes peeled!

 

This week, we’re looking at how to create a business profile on Instagram that works for you…

First things first – setting up your account. To simply set up your account, download the ‘Instagram’ app to your smartphone and follow the instructions to create your profile.

To create an Instagram for Business account, you’ll also need a Facebook page to connect it to. To create this, once your account on Instagram is set up, head to ‘Settings’ on the app and click ‘Switch to Business Account’. Done!

An Instagram business profile differs from a regular profile – its built in business tools allow you to see key statistics on how your profile and posts are preforming, how your followers engage with your content and where changes need to be made to optimise success.

 

So now it’s out there in cyberspace, let’s break that profile down…

First, you’ll need to choose a profile picture that will allow users to instantly recognise your posts when scrolling through their feed or searching for your profile. Using your business logo is ideal as it will allow you to stay consistent across all your social channels and is something your customers will already be familiar with.

Directly underneath your profile picture, you’ll see your business category, which you’re asked to chose during the set-up process. When users search for a similar business to yours, your profile is more likely to show up in search results, so make sure this is correct.

Next is your bio. An informative bio is essential for letting visitors to your profile know exactly what your business is and the products/services you offer. As well as choosing the key words that best summarise your business, you can also add details of any special offers, and fun emojis to show off your business’ personality too. There’s a slight catch though – you only have 150 characters to get your message across meaning you need to be as clear and concise as possible.

In the settings, you’re able to add your business’ website and address which will automatically show up on your profile so there’s no need to waste any of those precious 150 characters on these. The best bios will also contain some relevant hashtags, which gives your profile a better chance of showing up in search results.

Adding your contact details and address will also add ‘call’, ‘email’ and ‘directions’ buttons underneath your bio. These allow users to easily click though and contact you directly. Users are less likely to get in touch if they have to open a different app to visit your website or send you an email.

The final important feature of a business profile is the story highlights. Currently you can have unlimited highlights, so there’s plenty of room to play around with them. You might want to have a highlight for each of the different products your business offers, e.g. if you’re a restaurant, separate highlights for food, drink, customer pictures, reviews, etc. Unlike normal stories which only stay on your profile for 24 hours, highlights remain on your profile indefinitely. You’re also able to choose the story highlight covers. Doing so further allows you to show your business’ personality and add uniformity to your profile.

 

Next time, we’ll be looking at compiling the right imagery for your profile and making sure your grid is as aesthetically appealing as possible. If you have any questions about Instagram for business or what to know more about the services Pink Media are able to offer to assist you with social media, get in touch with us on 0151 909 2231. See you next week!

‘Suite’ success at the Merseyside Independent Business Awards

Last night, Pink Media, along with some top names from the region’s independent business community, attended the Titanic Hotel for the this year’s Merseyside Independent Business Awards. As one of the highlights of the Liverpool calendar, the MIB Awards shine a spotlight on the best of independent businesses throughout Merseyside and the integral role they play within the local economy.

With categories ranging from ‘Best Place to Stay’ to ‘Culture & Tourism Business of the Year’ and everything in between, there was lots of variety throughout the evening and it was great to mingle with some our favourite businesses and new faces alike.

This year, the MIB Awards welcomed more entries than ever before so we were pretty excited that a number of our clients were up for awards themselves including Leasowe Castle, Suites Hotel & Spa, Delifonseca, Otterspool Adventure Centre, The Brink, Silk Rd, Carringtons Catering and Maxweb – we’re so proud of them all!

When it came down to announcing the winners, it was clear our very own Suites Hotel & Spa were in for a successful evening. The venue, headed by Managing Director Lyndsay Stanistreet-Tyer, scooped up not one…, not two… but THREE awards and we could not be more delighted for them. The hotel’s first win came in the ‘Employer of the Year’ category, where the family-ran business was praised for its ethos, approach to employee development and commitment to gender equality.

Later in the night, Suites Hotel & Spa was also named ‘Best Place to Stay’ with judges commenting on how close a call the category was, thanks to the plethora of amazing accommodation options throughout the Merseyside region.

And then, just when you thought the night couldn’t get any better for our favourite Knowsley hotel, the judges announced the biggest award of the night – ‘Merseyside Independent Business of the Year’ 2018, and guess who took to the stage?! In their comments, the judges highlighted Suites Hotel & Spa’s embracing of its rich history whilst still looking to the future, the innovation displayed by the owners, and the fact that the hotel doesn’t rest on its laurels – we couldn’t agree more! A huge congratulations to the whole team on the trio of wins.

Other highlights of the night included a fantastic performance by local Merseyside band Ukebox, who had guests up on the dance floor before the awards had even begun and a rather delicious apple crumble cheesecake dessert, which went down a treat with our sweet-toothed team!

It truly was a fantastic evening and we want to offer a huge congratulations to all the amazing winners and shortlists, and a thank you to the MIB organisers Morecrofts Solicitors and the Titanic Hotel for putting on yet another great night.

From the four of us, one of our biggest ‘thank yous’ goes to Steven and Cheryl Cosgrove of Otterspool Adventure Centre, who very kindly invited us along to the awards – we had a fabulous night of catching up over a glass of fizz (or two!)

We can’t wait to do it all again next year!

Giant footsteps are coming to Liverpool…!

It’s a very exciting weekend for Liverpool as from Thursday 4th to Sunday 7th October, the Giants Spectacular will be taking over the city once again. Brought to life by Royal de Luxe, this year’s story is entitled Liverpool’s Dream and will be the final instalment of the Giants Spectacular saga. Liverpool’s Dream will see The Giant washed up from a shipwreck on the shores of the Wirral and the Little Boy Giant’s adventures through the city whilst he tries to find him.

Hundreds of thousands are expected to visit Liverpool over the weekend and venues across the city are rolling out the red carpets to welcome The Giants and visitors alike. We take a look at some of the best goings on from our clients across the city…

Delifonseca

Delifonseca is set to welcome the return of the Giants with an all-day dockside celebration.

With the Giants set to make their way along the waterfront and down Sefton Street between 10.15am and 4.00pm on Sunday October 7, the restaurant will be opening an hour earlier to kick-off the merriments. With service starting at 8am, guests can indulge in a proper, hearty breakfast to set them up for the day’s activities.

Bystanders can enjoy Delifonseca’s outside BBQ, exclusive for the Giants Spectacular, which will be serving Hot Chorizo and Halloumi Sandwiches alongside Hot Mulled Cider and Mulled Apple Juice.

With a number of road closures throughout Liverpool this weekend, Delifonseca is the ideal place to cycle to whilst the Northern Line at Brunswick Station will remain open and is just a two-minute stroll from the restaurant.

Throughout the weekend, Delifonseca will be open as usual serving a range of dishes from its Blackboard Menu.

For more information visit www.delifonseca.co.uk

 

The Brink

The Brink will be giving The Giants a proper Liverpool welcome as they make their way down Duke Street this Friday.

The dry bar and café, owned by national charity Action on Addiction, will be serving up Giant Scouse Pie with Chips and Green Beans for £6.95 for local residents and tourists alike.

The Giants will be passing close to The Brink between 4.15pm and 7.15pm as they make their way from Princes Park to Queen’s Wharf for their evening sleep.

As well as Giant Scouse Pie and Chips, The Brink will be serving its regular menu, featuring paninis, burgers, and meals for the little ones from their Kids’ Menu.

For more information visit www.thebrinkliverpool.com

 

Silk Rd

Silk Rd are preparing to celebrate the return of The Giants for final time in Liverpool this weekend.

The upper story restaurant located in Beetham Plaza will be offering prime viewing opportunities on both the Saturday and Sunday as multiple Giants, including the mischievous giant dog Xolo, pass along The Strand.

Spectators can enjoy delicious tapas and small plates whilst the Giants pass by or warm themselves up after watching them down on street level.

The venue will be serving 3 for 2 on tapas until 6pm all weekend from Thursday to Saturday alongside a variety of drinks deals. Kid’s meals are priced at £5, making Silk Rd the perfect spot to enjoy the Giant Spectacular with family and friends.

The Giants will be leaving Liverpool for the final time along The Strand from 10.15am on the Sunday morning.

For more information visit www.silkrd.co.uk

 

Trattoria 51

To help wish the visiting Giants a proper farewell, Trattoria 51 will be opening its Liverpool restaurant this Sunday exclusively between 11am and 7pm.

The Giants will be departing Liverpool for the final time, making their way along The Strand towards Stanley Street between 10:15am to 12pm.

Spectators can then make their way to Trattoria 51 on Old Hall Street to warm up and enjoy its A La Carte menu which includes dishes such as authentic Italian pizzas with a variety of toppings and home-made pasta to name a few.

The Prosecco and Fizz bar will also be serving up classics like the Kir Royal and Aperol Spritz for those looking to celebrate the occasion.

For more information visit www.trattoria51.com

 

Tiger Rock Hawker

Tiger Rock Hawker is set to be right in the heart of the action this weekend as the Giants make their way through Liverpool.

Multiple Giants, including the new Little Boy Giant, will be in and around the city close to Tiger Rock Hawker’s central location as they make their way through Castle Street, Dale Street and Victoria Street all day on Saturday October 6 between 10am and 5:45pm.

Spectators can work up an appetite following the Giants through Liverpool’s streets before heading to Tiger Rock Hawker on North John Street to enjoy some delicious, fresh East Asian cooking.

A range of dishes will be available from the restaurant’s regular menu including Suis Mais, Chilli Ribs, Thai Beef Salads, Green Curry, Char Sui Rice and Pad Thai to name just a few.

For more information visit www.tigerrockhawkerliverpool.uk

Christmas comes to Pink Media HQ!

Nope, we can’t quite believe it either – festive fever has officially hit the Pink Media office! Ideal for party planners or fellow early-birds, our clients have began to announce their Christmas offerings.

Read on to find out more about what’s going on this December in venues throughout Liverpool…

 

Leasowe Castle

Leasowe Castle is set to celebrate Christmas with seasonal merriments ideal for the whole family.

The 16th century Wirral venue will play host to a range of culinary packages including Festive Lunches and Afternoon Tea.

‘Festive Lunch’ comprises three courses including starters such as Pumpkin & Fennel Soup and Chicken Liver Pâté with Homemade Chutney & Toasted Brioche followed by Traditional Turkey with All The Trimmings or Winter Vegetable Wellington. Diners can indulge in warming winter desserts including Chocolate Brownie with Dark Chocolate Sauce or Classic Christmas Pudding with Brandy Sauce & a Berry Compote.

‘Festive Afternoon Tea’ combines traditional Finger Sandwiches, Scones and Cakes with a selection of Loose Leaf Tea, all with an appropriate yuletide twist. Sandwiches include fillings such as Roast Turkey & Cranberry whilst Scones are served with a Cinnamon Sweetened Cream.

Festive Lunches are priced at £18.95 per person and Festive Afternoon Tea is priced from £16.95 per person. Children’s options are also available.

For more information or to book visit www.leasowecastle.com or call 0151 606 9191

 

Trattoria 51

Trattoria 51 will be re-introducing its trio of festive menus, which are aptly named after the colours of the Italian flag, in the form of ‘Menu Verde’, ‘Menu Bianco’ and ‘Menu Rosso’, all available between November 26 to December 24.

The ‘Menu Verde’ and ‘Menu Bianco’ boast Italian Antipasti appetisers and include delectable main dishes such as Slow Roast Pork Porchetta, Grilled Seabass Fillet with Vegetable Risotto and Homemade Goats Cheese & Sundried Tomato Ravioli served with Courgettes and Cherry Tomatoes, alongside sumptuous desserts including White Chocolate & Raspberry Cheesecake and Zucotto Panettone to name a few.

The indulgent ‘Menu Rosso’ offers mains such as Slow Cooked Lamb Shank with Red Wine Sauce, Creamed Potatoes & Seasonal Vegetables as well Fillet of Beef Mignon with a Green Peppercorn Sauce.

The ‘Menu Verde’ is priced at £15.95 per person, the ‘Menu Bianco’ is priced at £19.95 per person and the ‘Menu Rosso’ is priced at £29.95 per person.

For further information or bookings visit www.trattoria51.com or call 0151 236 4739.

 

Delifonseca

Delifonseca is set to serve up a multitude of festive-inspired dishes in the run up to Christmas.

The Dockside eatery is set to launch its indulgent Christmas Menu on December 1, offering diners three-courses of seasonal favourites. As part of a Sharing Starter Platter, diners can tuck into Savoury Christmas Puds, Akvavit Cured Salmon and Delifonseca Cured Bresaola to name a few, whilst main course options include the likes of Slow Braised Brisket Beef, Fillet of Sea Trout with Buttered Spinach and Artichoke Puree or Persian Spiced Cauliflower Steak.

Those with a sweet tooth can enjoy a selection of yuletide desserts including Poached Pear with a Mulled Wine Reduction & Bramble Sorbet and Baileys Crème Brûlée served with Cinnamon Shortbread.

The Delifonseca Dockside Christmas menu is available between December 1 and December 24 and is priced at £35.00 per person.

For more information visit www.delifonseca.co.uk or call 0151 255 0808.

 

Suites Hotel & Spa

Suites Hotel & Spa is offering its guests a real festive treat in the form of its seasonal Afternoon Tea offering.

Ideal for yuletide get-togethers with friends and family or a well-deserved rest after a Christmas shopping trip, the package includes Handmade Sandwiches, Freshly Baked Fruit Scones, Festive Cakes & Fancies and Freshly Brewed Tea & Coffee to name a few.

Festive Afternoon Tea is priced at £14.95 per person or £19.95 per person with a glass of fizz.

For more information visit www.suiteshotelgroup.com

 

Tiger Rock Hawker

Tiger Rock Hawker is set to welcome the festivities with the launch an East Asian-inspired Christmas Menu.

With a duo of locations in the heart of Liverpool City Centre and on Smithdown Road, close to the popular Allerton area, the eatery will be celebrating the season with a three-course set menu boasting a delectable selection of meat, fish and vegetarian options.

Tiger Rock Hawker’s includes dishes such as Turkey & Pork Cakes and Chilli & Garlic King Prawn Tempura followed by the likes of Steamed Monkfish Fillet with Ginger & Chilli, Thai Style BBQ Chicken and Vegetable Massaman Curry all served with a portion of Jasmine Rice. Diners can indulge in a delectable dessert in the form of Banana Fritters with Cheshire Farms Coconut Ice Cream & Caramel Sauce.

Tiger Rock Hawker’s three-course set Christmas menu is priced at £25 per person.

For more information about Tiger Rock Hawker visit www.tigerrockliverpool.uk or call 0151 734 1496 (Smithdown Road) or 0151 236 7655 (City Centre) to book.

 

Silk Rd

Silk Rd is set to host a very culinary Christmas with its festive three-course menu, inspired by dishes from the Pacific to the Mediterranean.

Diners at both the Beetham Plaza and Heswall venues will be treated to a consortium of starters including Mushroom Croquetta, Halloumi Saganaki and Chicken Satay before indulging in mains such as Cauliflower Steak, Lebanese Rolled Turkey and Fillet of Sole topped with a White Wine Sauce to name a few. To conclude the merriments, dessert will be served in the form of Petit Fours, a selection of bite size treats.

Devised with parties of four and more in mind, Silk Rd’s Christmas menu is priced at £24.95 per person and is available between November 26 and December 24.

For larger groups of 10 or more looking to secure their Christmas party venue, bookings made before October 14 will receive a £50 voucher, redeemable between January 1 and November 30 2019.

For more information visit www.silkrd.co.uk or call 0151 345 3536.

Pink Media Bloggers’ Evening at Chilli Banana

Here at Pink Media, we love our local blogger community and you may have spotted us hosting our regular Bloggers’ Evenings at some of our client venues across the city.

Earlier this month, we headed to our the popular Lark Lane restaurant Chilli Banana to introduce some of Liverpool’s top food and drink influencers to the art of true Thai cooking.

With the theme ‘Thai isn’t just Pad Thai & Green Curry’, we showcased some of the restaurants most popular menu items including refreshing cocktails followed by a cooking master-class from the restaurant’s founder, May.

During the evening, our influencer guests had the chance to network with one another and find out more about each other’s blogs and work and to share top tips when it comes to curating the perfect blog.

To end a fantastic night, all of our guests headed home with a personalised Chilli Banana cookbook to try out some new favourite recipes from the comfort of their own homes. We can’t wait to find out what they’ve been cooking up at our next event!

Check out some of our favourite photos…

If you’re a North West blogger and haven’t connected with us yet, be sure to drop us a line on rsvp@pinkmedia.co.uk and we’ll keep you in the loop about any of our future events!