Vegan Month

With November officially underway, a number of our foodie clients across the city are celebrating Vegan Month with a selection of delicious meat-free dishes….

Tiger Rock Hawker

Tiger Rock Hawker, with locations on Smithdown Road and on North John Street, is serving up a variety of East Asian flavours this Vegan Month.

With a variety of dishes on offer including Yam Mamuang (Fresh Shoestring Mango with Chopped Onion & Peppers in a zesty Hot Thai Dressing, £4.95 and Tofu Sumbat (Stuffed Tofu with Cucumber, Beansprout, Leek & Chilli Tamarind Sauce, £4.95), there’s certainly something for everybody to enjoy.

For more information visit www.tigerrockliverpool.uk

 

Suites Hotel & Spa

Handley’s Brasserie, located within Suites Hotel & Spa, is serving up a vegan dish with a difference.

The Roasted Vegetable Stack with Balsamic Dressing comprises a selection of perfectly cooked vegetables including peppers and onions topped with a flavorsome glaze.

The dish is available as part of a set menu whereby two courses are priced at £19.50 and three courses are priced at £22.50.

For more information visit www.suiteshotelgroup.com

 

Trattoria 51

Located on Old Hall Street, Trattoria 51 is renowned for its classic and contemporary Italian menu.

Comprising a range of dishes including pizzas and pastas, the eatery offers vegan options including Bruschetta Classica (Marinated Cherry Tomatoes & Garlic, £3.95) and Penne Arrabbiata (Tomato Sauce, Chilli and Garlic, £7.95) alongside a selection of organic vegan and vegetarian wines.

For more information visit www.trattoria51.com

 

Delifonseca

Delifonseca is renowned across the city for its vegan classics, including the eatery’s Deli Dip Platter, Falafel Wrap and Sumac Salad.

To celebrate Vegan Month, the award-winning restaurant’s chefs are fittingly kicking off November with a very special dish.

The limited-edition recipe comprises a Giant Slice of Pumpkin stuffed with Wild Rice, Lentils, Chestnuts, Mushrooms & Herbs served with Spiced Red Cabbage.

The dish is priced at £11.75.

For more information visit www.delifonseca.co.uk

The Brink

The UK’s first and Liverpool’s only dry bar The Brink is celebrating Vegan Month with a delicious meat-free offering.

The Parr Street venue serves up a range of vegan and vegetarian offerings including Quinoa with Roasted Vegetables & Sweet Potato served with a Soy Ginger Sauce dressing (£6.95).

For more information visit www.thebrinkliverpool.com

What is PR?

It is a common misconception to regard marketing and public relations as the same thing…

Many people, including myself, a newcomer to the world of PR and the Pink Media office, have used the terms PR and marketing interchangeably. Although they are somewhat intertwined, they are not the same thing. However, it is often difficult to tell where one ends and the other begins.

So, what exactly is the difference between PR and marketing? Though related through promotion, PR and marketing use different strategies to achieve their desired goal and overall effect.

Marketing is the general process of boosting public awareness of a product or service. PR manages a company’s reputation by assessing public attitudes.

PR and marketing companies have different target audiences. Marketing explores the relationship between a product and its existing & potential customers. However, PR is concerned with a broader audience of organisation stakeholders; the media, investors and legislators.

Despite the difference in functions and overall purpose, PR and marketing do still go hand-in-hand. Marketing strategies strive to create public interest and PR kicks in when there is news to report. Whilst both mediums are proactive in their promotion, PR has to be reactive.

The strategies employed by marketing and public relations to promote are what ultimately separate them. Marketing uses ‘paid’ media such as advertising – a strategically planned and timed method of promoting a product and service. Marketeers dictate how the customer will perceive the product or service.

On the other hand, PR uses ‘free’ or ‘earned’ media that relies on positive publicity from third parties. This is media that is beyond the company’s direct control. There is an old saying, “advertising is what you pay for and publicity is what you pray for”. Positive publicity essentially protects, enhances and increases the visibility of a brand.

All that said, social media has distorted the boundaries that divide marketing and PR even further. A brand’s ‘online’ reputation is intrinsically linked to its ‘offline’ reputation – meaning PR now has to take on an additional role. Furthermore, social media can disseminate news at such a sheer pace that marketeers can now exploit this space for free promotion.

Social media has created a new and direct channel whereby brands can interact with people. Successful press releases and marketing campaigns depend on their ability to spark interest and online conversation, revolutionising the way PR and marketing companies engage with their target audiences.