Instagram for Business: Part One

1. Creating a compelling Instagram profile

If you follow us on social media, you will have spotted that we’ve been doing a lot of work with Knowsley Chamber, and more recently hosted our very own Instagram Masterclass at The Village Hotel, Knowsley. It was a great turn out with plenty of local businesses across a range of industries, and following feedback from our attendees, we decided to share some of the top tips from the day right here on the Pink Media blog.

We know that there’s far more to Instagram than editing and sharing photos and videos with friends and family. As one of the most popular social media sites, it has over 1 billion users, with a staggering 95 million posts shared per day. Statistics show that 80% of all users follow at least one business on Instagram and 60% of users find new products online, so it goes without saying that Instagram has become an essential business tool in its own right. But, with 25 million business profiles online, how do you make sure your brand stands out from the crowd?

Over the coming weeks, we’ll be sharing with you our ‘Six Steps to Instagram Success’ and exploring topics such as building your presence, making the most of Instagram stories and analysing date for future campaign success. Keep your eyes peeled!


This week, we’re looking at how to create a business profile on Instagram that works for you…

First things first – setting up your account. To simply set up your account, download the ‘Instagram’ app to your smartphone and follow the instructions to create your profile.

To create an Instagram for Business account, you’ll also need a Facebook page to connect it to. To create this, once your account on Instagram is set up, head to ‘Settings’ on the app and click ‘Switch to Business Account’. Done!

An Instagram business profile differs from a regular profile – its built in business tools allow you to see key statistics on how your profile and posts are preforming, how your followers engage with your content and where changes need to be made to optimise success.


So now it’s out there in cyberspace, let’s break that profile down…

First, you’ll need to choose a profile picture that will allow users to instantly recognise your posts when scrolling through their feed or searching for your profile. Using your business logo is ideal as it will allow you to stay consistent across all your social channels and is something your customers will already be familiar with.

Directly underneath your profile picture, you’ll see your business category, which you’re asked to chose during the set-up process. When users search for a similar business to yours, your profile is more likely to show up in search results, so make sure this is correct.

Next is your bio. An informative bio is essential for letting visitors to your profile know exactly what your business is and the products/services you offer. As well as choosing the key words that best summarise your business, you can also add details of any special offers, and fun emojis to show off your business’ personality too. There’s a slight catch though – you only have 150 characters to get your message across meaning you need to be as clear and concise as possible.

In the settings, you’re able to add your business’ website and address which will automatically show up on your profile so there’s no need to waste any of those precious 150 characters on these. The best bios will also contain some relevant hashtags, which gives your profile a better chance of showing up in search results.

Adding your contact details and address will also add ‘call’, ‘email’ and ‘directions’ buttons underneath your bio. These allow users to easily click though and contact you directly. Users are less likely to get in touch if they have to open a different app to visit your website or send you an email.

The final important feature of a business profile is the story highlights. Currently you can have unlimited highlights, so there’s plenty of room to play around with them. You might want to have a highlight for each of the different products your business offers, e.g. if you’re a restaurant, separate highlights for food, drink, customer pictures, reviews, etc. Unlike normal stories which only stay on your profile for 24 hours, highlights remain on your profile indefinitely. You’re also able to choose the story highlight covers. Doing so further allows you to show your business’ personality and add uniformity to your profile.


Next time, we’ll be looking at compiling the right imagery for your profile and making sure your grid is as aesthetically appealing as possible. If you have any questions about Instagram for business or what to know more about the services Pink Media are able to offer to assist you with social media, get in touch with us on 0151 909 2231. See you next week!

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