Pink Media was appointment by Jimmy’s to assist the brand with their official Liverpool launch in August 2019.
Our campaign began with us securing a variety of coverage for the Jimmy’s brand in various press outlets (including local, broadcast and trade publications).
Soon after coverage began to appear, we got to work on a guerilla campaign to build anticipation ahead of the venue’s official opening night by teasing who the headline act could be through cleverly positioned lyrics scrawled onto envelopes containing the signature Jimmy’s branded plectrum. We placed these mini envelopes in the city’s key locations (think landmarks, record stores and our favourite coffee shops) to build intrigue and soon after, watched social media light up as followers and finders of the envelopes tried to guess what ‘Pass It On’ could actually mean…
Next, we set to work on putting together an ‘Access All Areas’ launch party which would see some of the region’s top journalists, influencers and movers and shakers in attendance. For a party as big as we were planning, we knew our invitations had to be something special, too! We said goodbye to boring HTMLs in inboxes and hello to branded records, Access All Areas passes and mini Jagermeisters to really get the party started.