Branding: Once the brand had been officially launched, we began to work on a broad range of marketing and branding materials including:
Website Design: Pink Media has designed and managed The Dental Cafe’s website to include information about the brand, treatments and an innovative online booking system. We have also ensured that all web copy contains the brand’s SEO keywords to successfully place it highly in Google search rankings.
Social Media: From offering pre-launch sneak peeks to managing bookings and showcasing the site’s innovative treatments, Pink Media has ensured that The Dental Cafe’s social media presence is strong across platforms including Facebook, Twitter and Instagram. We have worked to create profiles which are not only informative, but aesthetically pleasing as we understand how important visuals can be for potential customers.
Press Coverage: Following The Dental Cafe’s launch, we achieved notable press coverage in some of the city’s top outlets including Liverpool Echo and Independent Liverpool alongside business press such as The Business Desk and key trade press including Dentistry.co.uk
Blogger & Influencer Relations: In order to boost awareness of The Dental Cafe brand, Pink Media arranged for a number of top Liverpool bloggers to try out the array of treatments available at the venue. As a result, we secured extensive coverage with an impressive reach.